Way back in the day when drawing on a portable computer was just a dream and you had to carry the book you wanted to read, I created what would be the first of my brand logos.
The concept behind the mark I was the strength and versatility of my abilities and skill. Done initially with a pen and paper then scanned into a then very primitive Illustrator for the text.
The next generation was a vector version of the mark I, showcasing the addition of digital illustrations, it replaced the technical pen with a stylus and computer cord.
Mark III would have a more WW II era feel, like a patch on a bomber jacket. I was looking for something that had a clean look while still projecting artistic power.
As much as I love the mark III, it was too clean, that meant the IV had to be a ramped up version, a gritty projection of that artistic creativity. IV needed to be III on steroids.